The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

It is produced annually by The One Club for Creativity, the world's foremost non-profit organization whose mission is to support and celebrate the success of the global creative community.

Entry Deadlines

The One Show 2025 will be accepting entries in five submission periods. Please note that entry fees increase during each deadline period, based on when an entry is completed in the system, regardless of entry creation date. Please refer to the disciplines or fees pages for more information.

All payments must reach The One Club within 15 days of the invoice date.

· Super Early Deadline: November 1, 2024

· Early Deadline: December 13, 2024

· Regular Deadline: January 31, 2025

· Extended Deadline: February 14, 2025

· Final Deadline: February 28, 2025

IMPORTANT NOTE:
The One Show 2025 is accepting physical entry materials for select categories in the Design discipline. All physical entry materials must be received at The One Club no later than February 28, 2025. Categories accepting physical materials can be viewed here for more details.

Judging

First Round:
Entries submitted in all deadlines will be judged in January – March 2025.
NOTE: Physical entries in the Design discipline will be judged in-person in April 2025.
NOTE: After Round 1 judging is complete, entrants will be notified if their work has advanced to Round 2.

Second Round:
Entries that advance to Second Round will be judged March – April 2025.

Final Discussions:
Juries will participate in Final Discussions to determine the Finalists (Pencil or Merit winners) in April 2025.

Finalists / Awards

Finalists Announced: mid April 2025
All work that has won an award – Pencil or Merit – is considered a Finalist. The specific type of award and special awards will be publicly revealed during Creative Week, May 12-16, 2025.

Finalist Confirmations Due: late April 2025
All finalists must confirm that all information related to their winning entries is complete and accurate.

The One Show Awards Ceremony: May 16, 2025
The One Show celebratory gala will take place on May 16, 2025 in New York City.

Rules & Regulations

Entries must be submitted by industry professionals only, including freelancers. Student, spec work, or non-commissioned passion projects are not accepted.

Work produced on behalf of The One Club for Creativity and its programming, including The One Show, ADC Annual Awards, Type Directors Club, Young Ones Student Awards, etc. is not eligible.

The One Club reserves the right to disqualify entries submitted without proper documentation verifying the creation of the work.

ALL ENTRY FEES ARE NON-REFUNDABLE AND NON-TRANSFERABLE.
By submitting entries into the competition, entrants are committing to pay for all entry fees in full.

Submission Restrictions

The exact same work may only be entered into a maximum of 3 different categories per discipline (excluding craft and innovation categories).

The exact same work may NOT be entered multiple times into the same category, regardless of the deadline period.

Different executions of the exact same work may NOT be entered into the same category.

The exact same work may be entered into The One Show two consecutive years ONLY IF:

1 The work falls within the eligibility requirements for both seasons.

2 At least one of the following is true:

n The work did NOT win an award (Pencil, Merit, Special Award) in any category in the previous season.

n OR
The work is entered into Creative Effectiveness, Green Pencil, SDG Pencil, or Penta Pencil in the current season.

n OR
The work was only entered into the R&D category in the IP & Product Design discipline in a previous season.

International Entries

The One Show accepts and celebrates entries from around the world. All work should be submitted in its original language.

English translations are required for all work in another language:

Image and Audio Media:
For entries in a language other than English, provide an English translation in the "Judging Description / Translation" field with the individual media.

Video Media:
For video entries in a language other than English, provide English subtitles in the video or a translation in the "Judging Description / Translation" field with the individual media.

PDF Media:
All PDF entries must be submitted in English.

URL Media:
For URL entries in a language other than English, use the "Judging Description / Translation" field with the individual media to provide any necessary instructions in English.

Physical Materials:
For all Physical entries in a language other than English, use the "English Translation" field in the Information section on the entry.

Terms & Conditions

The One Club for Creativity will require proof of publication for all entries. The One Club has the right to request additional proof of initial publication and/or air date, to be submitted within 15 days of the request.

All entry fees are non-refundable and non-transferable. By submitting entries into the competition, the entrant is committing to pay for all entry fees in full.

The entrant grants permission to The One Club for Creativity to show, copy or play the entries at such times as The One Club deems appropriate. The One Club reserves the right to make available for educational and reference purposes, including electronic publishing, any material entered into The One Show. The entrant or person submitting the work is responsible for ensuring that any copyrighted material has been approved or released and does not hold The One Club legally responsible for any matters pertaining to the creation of the work. If any network or local television or radio station shall agree to telecast a news or other program relating to The One Show, the entrant further agrees to obtain any permissions and to absorb talent or other residual charges incurred by inclusion of his or her entry in the program, if required.

All entries are subject to the rules of The One Show as stated on the entry site. Decisions of judges on all matters during judging, including qualifications and categories, are final. Any disputes that may arise will be decided by The One Club Board of Directors. The One Club reserves the right to disqualify work that it finds to be fatally compromised as to originality or veracity after review and final decision by The One Club Board of Directors.

Please Sign In

https://oneshow.org/enter/